Client is not totally sold
and wants to see more.
Please spend a few hours today studying the logotype
but with different typeface options.
And we also need to design a logo/motif as well --
they have asked for a logo/motif based on
waves/water/ocean (something beachy).
Could also be something about
the living street
or more property specific, but I think
they want to drive home the
proximity to the ocean.
We may need to define
how this logo/logotype will live
(banners, yes, but then what?)
and the brand
a little more
so they understand our thinking.
Once you solve all that,
you can move onto the image swipe
we discussed last week.