Working towards the best idea of the Monstrous maybe isn't a great idea, but we feel like those people who start their day, every day at seven in the morning and don't quit until they get things done. That's how we feel!
We spend at least an hour every morning and evening reading the news and other Monstrous bits. Feigning disaster for the pleasure of it, the thrill of the chase. Feigning disaster every morning, freewheeling down the hill squeezing our true buddy—the Monster. Fresh squeezed monster.
The guide for whether to keep or remove the hyphen has been the text itself.